You May Be A Spornosexual

On September 1, 2016 by Josh Vandiver

Spornosexual beach


The spornosexual cultivates a body imitating sportsmen and pornstars.

The concept, coined by Mark Simpson, is gaining increasing purchase.

SpornosexualThe spornosexual has recently been in the news again as research Jamie Hakim has published a paper arguing that the rise of the spornosexual coincides with neoliberal austerity policies in Britain and the United States after the 2007-8 financial crisis.

I haven’t yet found Hakim’s recent paper, but I did find a similar one from 2014 in the journal Soundings titled ‘Fit is the new rich’: male embodiment in the age of austerity: investing in the perfect body is hard work and very little play.